Aug 10, 2016 | Uncategorised
Direct Mail Fundraising Key No. 2: A Powerful Proposition After selecting a good, direct mail responsive mailing list, it’s time to commit to the message to be sent to it. And there’s a critical point to understand here. People who select direct mail as their medium...
Jul 22, 2016 | Uncategorised
Direct Mail Fundraising In my early days in direct mail over 35 years ago I was Managing Director of a company which sold business books by direct mail. I was really a direct mail beginner, but the company was fortunate to have on its board one of the great direct...
Jul 21, 2016 | Uncategorised
Introduction The information on Direct Mail Fundraising is based on the experience of over 800 direct mail fundraising campaigns in the UK and abroad. For beginners, it should provide a sound introduction. For those with experience, it will hopefully serve as a...
